【2008 Archives】

There008 Archivesno victory sweeter than landing a great branding partnership.

Lucasfilm announced Tuesday that it will be partnering with six different companies to promote the release of Solo: A Star Wars Story, including Denny's, Nissan, Esurance, General Mills, Symantec, and (best of all) Solo cups.

The partnership between Soloand Solo is probably one of the more obvious brand pairings of the past 100 years, and it's even better than it looks on the surface. While Solowas still under wraps, its codename was Red Cup, a reference to the iconic red Solo cup – a common feature at parties, family gatherings, and lazy peoples' homes.

Back in October, Solo said in a statement that it was excited about the correlation between its own company name and the name of the Star Warsspinoff. Of course, the company was sure to mention that its cups won't be showing up in the movie – although they were already planning on celebrating the movie in their own way, likely nodding at the future partnership.

The details on the partnership aren't public yet, but one could probably expect to see some Solo-themed plastic cups in the near future.

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