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LONDON -- A Tube station in London has had every single advert replaced with posters urging people to go vegan.

SEE ALSO: Adverts on Hole in law (2020) Watch onlinethe Tube have been 'hacked' to spread an important message

Animal rights group People for the Ethical Treatment of Animals (PETA) is behind the move, which saw 60 posters of cows, pigs and chickens take over Clapham Common station.

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"I'm ME, Not MEAT. See the Individual – Go Vegan," reads the posters' slogan.

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PETA has labelled the ad replacement as a "vegan Tube station takeover" intended to encourage commuters to go vegan in 2017. "Cows, chickens, and pigs are no different from human beings when it comes to feeling pain and fear and valuing their lives," readsa statement released by PETA.

Commuters seem to have responded positively to the posters.

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While others have questioned what Clapham Common station is trying to tell them.

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