【Down Town】

Just in time for the holidays,Down Town Robloxis bringing a true Christmas classic to life: Will Ferrell-starring Elfwill be an official experience available for players this season.

Created by Fairview Portals, a creative studio founded by Elfdirector Jon Favreau, and Supersocial, a virtual world developer, the Elfimmersive experience will take players into Santa's Workshop, drawing inspiration from the film — and also marking its twentieth anniversary.

The creators used special effects including tilt-shift camera, desaturated environments, and material-inspired textures to put together a stop-motion world. Yonatan Raz-Fridman, founder and CEO of Supersocial called the project "a labor of love," intended to channel "the whimsy and joy of the holiday season."

Adorable aesthetics aside, the Roblox/Elfworld offers three workshop roles that players can take on: wish taker, toy maker, and gift wrapper. Robloxalso collaborated with the composer behind Elf, John Debney, to score the experience.

• Parents are suing Roblox for exposing children to inappropriate content. What you need to know.
• Players in 'Roblox' are joining digital pro-Palestine rallies
• 'Avatar: Frontiers of Pandora' review: Ubisoft's open-world formula strikes again
• Roblox will soon let players make calls from inside the game
• Activision Blizzard to pay more than $54 million in gender discrimination settlement

The creators plan to expand the space throughout the year, set to launch new features and experiences, so Santa's Workshop won't be confined to December.

(Editor: {typename type="name"/})