【Covet: Island of Desire】

TikTok’s Chinese counterpart,Covet: Island of Desire Douyin, reportedly achieved RMB 100 billion in local services sales between January and June, representing over a quarter of its sales target for this year, according to a Monday report by local outlet LatePost. On-store catering, as well as hotel and travel-related orders, contribute mostly to the sales performance, LatePost said. The short video platform generated a recorded monthly gross merchandise volume of RMB 30 billion in July, as highlighted by LatePost. This was largely driven by the surge in summer travel activity, while influencers promoting cultural and tourism products received a boost through live streaming. [LatePost, in Chinese]

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